DAY 25: to the self-promoters out there who think you’re the greatest…

Posted: Jul 31, 2006


Myspace and I have a love-hate relationship.

She’s been good to me, but she sure does take up a lot of my time. Not that I plan to spend hours and hours on myspace or anything, but my gosh how the time gets away from me.

Also, there’s something unique I’ve seen about the new crop of wannabe musicians on MySpace. They love to post comments on major recording artist’s pages saying stuff like, “Hey if you like Counting Crows, then come check out my music!” or “Hey everybody, I’m the next Dave Matthews. Check me out.”

Frankly, I feel really queasy about it.

OK, so I’m all for ruthless self-promotion. But give me a break. Have some flare people. If your musical creativity is anything like your copy writing, it might be time to find a new career. That may be harsh, but it’s the blatent truth.

Just a word to the wise: people get mad when you proclaim yourself to be something great. Even if you ARE the next John Mayer, don’t proclaim to be. Let everyone else find that out on their own terms. It all goes back to the “Music or Marketing – which comes first” topic, which I’ve written about before.

To be fair, I did my homework and checked out a few blatant myspace comments ads.

About 10% of the time, I’m pleasantly surprised. But the far greater majority of the time, people are putting their name and their reputation out there with little to show for it. It’s bold, sure. But if the music’s not good — really good — then you’re not really getting anywhere.

In my opinion, you have to start with live shows and build a local fan base around you that become diehards, because they’ve seen you live multiple times. They know you. They’ve hung out with you. Trying to advertise to an ad-nauscious, fleeting fan on Myspace is the wrong way to go.

OK, so that being said, I wrote to the staff at MySpace to find out how exactly to become a “featured artist.”

Hi, I’m writing to find out more about how to be chosen as a featured artist on myspace.

The FAQ said to email you for a rep to contact me. So, if you’d be so kind, I’d really appreciate it.

I’m in the middle of a project called “How to Get a Record Deal in 365 Days” where I detail my progress from zero to deal inside 1 year. For more info on my project, there’s a quick video intro at

Otherwise, my contact info is below. Thank you.

We’ll see how it goes, but that’s a better way to gain clicks and page hits than spamming Jack Johnson’s page.

Category: Blog

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